SBE team

Halls, TN– Tiger Town Concessions, the school-based enterprise at Halls High School, was among 728 school-based enterprises achieving gold-level certification for the 2023-2024 school year and will be recognized during DECA’s International Career Development Conference this April 27-30, 2024, in Anaheim, California.

A school-based enterprise (SBE) is an entrepreneurial operation in a school setting that provides goods and services to meet the market's needs. SBEs are managed and operated by students as hands-on learning laboratories that integrate curriculum standards in marketing, finance, hospitality, and management. DECA advisors have utilized this effective educational tool for over four decades to provide their students with realistic and practical learning experiences that reinforce classroom instruction, enhance 21st-century skill development, and
prepare students for college and careers.

The Halls High School DECA members who contributed to the certification were McKenzie A., Courtlyn H., and Elizabeth M. with the assistance of their DECA chapter advisor, Kelly Noel. The SBE at Halls High School has operated for 4 years and is to be commended for this achievement.

“DECA’s School-based Enterprise Certification Program is a rigorous process designed to help DECA members demonstrate their classroom learning in a practical, learning laboratory, and then translate that into meaningful outcomes,” said Christopher Young, CAE, Chief Program Officer at DECA Inc. “These DECA members are practicing important workplace readiness skills while preparing for college and careers.”

DECA’s School-based Enterprise Certification Program provides recognition for outstanding achievement by school-based enterprises and motivates SBEs to strive for excellence and growth. SBEs can be certified at three levels: bronze, silver, or gold. In order to apply for the certification, SBEs must submit extensive documentation that explains how the SBE demonstrates the practice of various marketing and retail standards. A review
committee evaluates the documentation to determine which level of certification has been achieved. DECA’s School-based Enterprise program is sponsored by Otis Spunkmeyer Inc. and Pop Chips/You Need This.

About DECA Inc.
DECA is a career and technical student organization that prepares emerging leaders and entrepreneurs with a career interest in marketing, finance, hospitality, and management. DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction, apply learning, connect to business, and promote competition. DECA student members leverage their DECA experience to become academically prepared, community-oriented, professionally responsible, and experienced leaders. DECA is a 501(c)(3) nonprofit with nearly 250,000 members in 4,000 high school and college chapters in the United States, Canada, Puerto Rico, and Germany.

For more information about DECA, visit